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In the quiet heart of a small town, where the art of handweaving whispered its tale, Priyanka Achhpeliya found her calling.
As a young college student sent to explore local crafts, she stumbled upon a fading tradition. Witnessing firsthand the perilous decline of handwoven fabrics ignited a passion within her—a fervor to preserve and in
In the quiet heart of a small town, where the art of handweaving whispered its tale, Priyanka Achhpeliya found her calling.
As a young college student sent to explore local crafts, she stumbled upon a fading tradition. Witnessing firsthand the perilous decline of handwoven fabrics ignited a passion within her—a fervor to preserve and innovate.
Graduating into uncertain times during a global pandemic, Priyanka stood at a crossroads. While job offers beckoned, she chose a different path.
With unwavering determination and bolstered by the nurturing arms of NSRCEL IMB and FIELD IIMV, Priyanka delved into the world of entrepreneurship—a world she had yet to fully embrace.
Thus, Aasmaan was born—a beacon of sustainable fashion, incubated within the corridors of IIM Bangalore and IIM Vizag. Aasmaan wasn't just a brand; it was a bridge between timeless Indian textiles and a new generation hungry for meaning in their clothing choices.
Specializing in smart casuals and streetwear, Aasmaan wove stories into each garment, stories of heritage and hope.
From her roots in Vijayawada's textile legacy to the artisan clusters of Andhra Pradesh, Priyanka's journey was a tapestry of discovery.
She unearthed gems like a lone artisan preserving a dying weave—a revelation that fueled her mission to redefine 'Made in India'.
Despite the challenges of a locked-down world, Priyanka persisted. Months blurred into a year and a half of research and resilience, navigating virtual workshops and sampling amidst supply chain hurdles.
Guided by mentors and empowered by programs like WSP, Priyanka mastered the nuances of finance, marketing, and design thinking—skills that fortified her dream.
Aasmaan's genesis was humble—a beta launch at a Visakhapatnam flea market. The response was electric, validating their ethos of quality and craftsmanship.
Soon, Aasmaan expanded, partnering with over 15 weaving clusters nationwide, empowering more than 75 artisans—a testament to their commitment to heritage and community.
Today, Aasmaan collections adorn virtual shelves—tops, shirts, jackets, and more—a symphony of colors and textures, each piece carrying a legacy. Their mission is clear: to normalize handmade textiles, making them accessible and affordable while championing sustainability.
Priyanka Achhpeliya's journey is a testament to the transformative power of passion and purpose.
From the quiet corners of a college town to the bustling markets of online commerce, she continues to weave dreams—each thread a testament to resilience, heritage, and the enduring spirit of entrepreneurship.
Visit our website: https://lnkd.in/dwVWAA33
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